For decades, the tobacco industry has deliberately employed strategic, aggressive and well-resourced tactics to attract youth to tobacco and nicotine products. Internal industry documents reveal in-depth research and calculated approaches designed to attract a new generation of tobacco users, from product design to marketing campaigns aimed at replacing the millions of people who die each year from tobacco-attributable diseases with new consumers – youth.
Quitting tobacco is not easy, but it can be done. Whether you smoke cigarettes, use smokeless tobacco, or are trying to help a friend or loved one, you’ll find the information you need in this section.
Live Vape FreeSM is a program from Rally® and Quit For Life® offering expert guidance and education that inspires meaningful conversations about the risks of vaping. All it takes is a call to get started. No judgment. Just help.
The first-of-its-kind program to help young people quit vaping, This is Quitting has helped more than 150,000 youth and young adults on their journey to quit vaping. Learn more about how it works and the additional resources available for parents of young vapers and for adults who want to quit.